TY  - BOOK
AU  - Govindarajan,Vijay
AU  - Trimble,Chris
TI  - Beyond The Idea : How to Execute Innovation in Any Organizaion
SN  - 9781250040176
U1  - 358.514 GOV 
PY  - 2013///
CY  - New York
PB  - St. Martin's Press/Macmillan
ER  -