TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Ranee
TI  - Blue ocean strategy
SN  - 1591396190
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  -  Harvard business School Press
KW  - Applied Sc
KW  - English
ER  -