TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S.
TI  - Marketing management :planning, implementation & control
SN  - 0333937198
U1  - 658.8 
PY  - 2006///
CY  - Delhi
PB  - Macmillan India Limited
KW  - Applied Sc
KW  - Management
ER  -