TY  - BOOK
AU  - Brooke, Michael Z.
AU  - Mills, William R.
TI  - New product development: successful innovation in marketplace
SN  - 8179921964
U1  - 658.575 
PY  - 2004///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Applied Sc
KW  - Management
ER  -